How You Can Conduct Market Research On A Tight Budget

If you own a company which has creative ideas on product design, first thing you must do is to conduct market research. Finding market statistics can be time consuming and expensive but it is vital rather than jumping into the development stage of the product lifecycle. Here are some marketing research tips and tricks for you to consider:

INTERVIEW CUSTOMERS
You must ask questions from potential customers. This way you can find out whether they will like to buy your products or not. Customers will provide you with an insight into their buying or purchasing habits which will give you data for your research. If you find it difficult to do it on your own you must hire a marketing agency for the job at hand. The interview set up matters you can try face to face or even through social media. Try to offer them a gift card for their valuable time.

RUN A CONTENT BASED SURVEY
You must run a survey based on content. If you are writing a book then a 3 page documentation will be enough. You must do research on why people do download information off of the internet. This will give you an insight into what the target market thinks or feels. Some sites like Survey Monkey are great ways to make email parts which can be based on many responses. You can include questions like how many times a week or month would you like to receive a newsletter from our firm?

DO A TESTING OF THE SITE
You must test the site whether you are redesigning it or simply running a maintenance check. You must change it as you go along, check this brand name design. You will gain a lot of data about how the site is run even from simple data like converting or change the traffic on the site page. If you find all these details to be too technical then you must consider hiring a marketing agency for the task.

LOOK FOR OTHER SOURCES OF INFORMATION
You must seek trade shows, magazines about business, institutions and even third parties that will help you analyze the existing data about your business. You can even use the internet for the task at hand. Some databases might have several detailed information which will help you with information related to your location or particular industry of work. Remember you must ask an experienced friend or member of your family on the cheapest and best way to conduct research. Sometimes hiring a marketing guru might cost more money than you planned or budgeted for.